{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"ad.big-idea","name":"Big idea","alternateName":[],"description":"Informal term for the central creative concept intended to organise a campaign.","disambiguatingDescription":"Here “Big idea” means: Informal term for the central creative concept intended to organise a campaign.","url":"https://pitch.dog/dictionary/terms/big-idea/","inDefinedTermSet":"https://pitch.dog/dictionary/","edition_status":"public-beta","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}