{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"ad.creative-brief","name":"Creative brief","alternateName":[],"description":"A document defining the communication objective, audience, proposition, insight, tone and required elements for creative development.","disambiguatingDescription":"Here “Creative brief” means: A document defining the communication objective, audience, proposition, insight, tone and required elements for creative development.","url":"https://pitch.dog/dictionary/terms/creative-brief/","inDefinedTermSet":"https://pitch.dog/dictionary/","edition_status":"public-beta","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}