{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"ad.cta","name":"Call to action","alternateName":["CTA"],"description":"A direction inviting the audience to take a next step, such as visit, buy, sign up or learn more.","disambiguatingDescription":"Here “Call to action” means: A direction inviting the audience to take a next step, such as visit, buy, sign up or learn more. Other meanings are stored as separate sense entries and must be chosen explicitly.","url":"https://pitch.dog/dictionary/terms/call-to-action--ad-cta/","inDefinedTermSet":"https://pitch.dog/dictionary/","edition_status":"public-beta","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}