{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"ad.insight","name":"Consumer insight","alternateName":["audience insight"],"description":"A useful observation about people, culture or behaviour that helps unlock a communication idea.","disambiguatingDescription":"Here “Consumer insight” means: A useful observation about people, culture or behaviour that helps unlock a communication idea.","url":"https://pitch.dog/dictionary/terms/consumer-insight/","inDefinedTermSet":"https://pitch.dog/dictionary/","edition_status":"public-beta","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}