{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"ad.objective","name":"Communication objective","alternateName":[],"description":"The change in awareness, understanding, feeling or behaviour the advertising is intended to support.","disambiguatingDescription":"Here “Communication objective” means: The change in awareness, understanding, feeling or behaviour the advertising is intended to support.","url":"https://pitch.dog/dictionary/terms/communication-objective/","inDefinedTermSet":"https://pitch.dog/dictionary/","edition_status":"public-beta","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}