{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"ad.proposition","name":"Proposition","alternateName":["brand proposition"],"description":"The central message or value the advertising is intended to communicate.","disambiguatingDescription":"Here “Proposition” means: The central message or value the advertising is intended to communicate.","url":"https://pitch.dog/dictionary/terms/proposition/","inDefinedTermSet":"https://pitch.dog/dictionary/","edition_status":"public-beta","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}