{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"ad.smp","name":"Single-minded proposition","alternateName":["SMP","single-minded message"],"description":"A deliberately focused statement of the one main thing the campaign should communicate.","disambiguatingDescription":"Here “Single-minded proposition” means: A deliberately focused statement of the one main thing the campaign should communicate.","url":"https://pitch.dog/dictionary/terms/single-minded-proposition/","inDefinedTermSet":"https://pitch.dog/dictionary/","edition_status":"public-beta","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}