{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"ad.social-first","name":"Social-first","alternateName":[],"description":"Creative or production designed primarily for social-platform behaviour and formats rather than adapted after the fact.","disambiguatingDescription":"Here “Social-first” means: Creative or production designed primarily for social-platform behaviour and formats rather than adapted after the fact.","url":"https://pitch.dog/dictionary/terms/social-first/","inDefinedTermSet":"https://pitch.dog/dictionary/","edition_status":"public-beta","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}