{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"pitch.hook","name":"Hook","alternateName":["sell","grabber"],"description":"The feature of an idea or execution most likely to trigger immediate curiosity or help it stand apart.","disambiguatingDescription":"Here “Hook” means: The feature of an idea or execution most likely to trigger immediate curiosity or help it stand apart. Other meanings are stored as separate sense entries and must be chosen explicitly.","url":"https://pitch.dog/dictionary/terms/hook/","inDefinedTermSet":"https://pitch.dog/dictionary/","edition_status":"public-beta","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}