{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"pitch.why-now","name":"Why now?","alternateName":["timeliness","urgency"],"description":"The part of a pitch explaining the project's present urgency, relevance, access window or opportunity.","disambiguatingDescription":"Here “Why now?” means: The part of a pitch explaining the project's present urgency, relevance, access window or opportunity.","url":"https://pitch.dog/dictionary/terms/why-now/","inDefinedTermSet":"https://pitch.dog/dictionary/","edition_status":"public-beta","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}