{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"pitch.why-this","name":"Why this?","alternateName":["project rationale"],"description":"The part of a pitch explaining why this particular story, subject, format or approach deserves attention.","disambiguatingDescription":"Here “Why this?” means: The part of a pitch explaining why this particular story, subject, format or approach deserves attention.","url":"https://pitch.dog/dictionary/terms/why-this/","inDefinedTermSet":"https://pitch.dog/dictionary/","edition_status":"public-beta","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}