{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"bizfinance.customer-acquisition-cost","name":"Customer acquisition cost","alternateName":["CAC"],"description":"Sales and marketing cost allocated to newly acquired customers under a stated method.","disambiguatingDescription":"Here “Customer acquisition cost” means: Sales and marketing cost allocated to newly acquired customers under a stated method.","url":"https://pitch.dog/startupwords/terms/customer-acquisition-cost/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}