{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"bizpitch.key-message","name":"Key message","alternateName":["core message","primary message"],"description":"The most important idea the audience should understand or repeat.","disambiguatingDescription":"Here “Key message” means: The most important idea the audience should understand or repeat.","url":"https://pitch.dog/startupwords/terms/key-message/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}