{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"bizpitch.sales-playbook","name":"Sales playbook","alternateName":["commercial playbook"],"description":"A documented guide to target buyers, messaging, process, tools and expected sales behaviours.","disambiguatingDescription":"Here “Sales playbook” means: A documented guide to target buyers, messaging, process, tools and expected sales behaviours.","url":"https://pitch.dog/startupwords/terms/sales-playbook/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}