{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.aarrr","name":"AARRR","alternateName":["pirate metrics"],"description":"A growth framework covering acquisition, activation, retention, referral and revenue.","disambiguatingDescription":"Here “AARRR” means: A growth framework covering acquisition, activation, retention, referral and revenue.","url":"https://pitch.dog/startupwords/terms/aarrr/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}