{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.adstock","name":"Adstock","alternateName":["carryover effect"],"description":"A modelling concept representing advertising effects that persist and decay over time.","disambiguatingDescription":"Here “Adstock” means: A modelling concept representing advertising effects that persist and decay over time.","url":"https://pitch.dog/startupwords/terms/adstock/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}