{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.advertising-substantiation","name":"Advertising substantiation","alternateName":["claim substantiation"],"description":"Evidence sufficient to support objective advertising claims before they are made.","disambiguatingDescription":"Here “Advertising substantiation” means: Evidence sufficient to support objective advertising claims before they are made.","url":"https://pitch.dog/startupwords/terms/advertising-substantiation/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}