{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.awareness-stage","name":"Awareness stage","alternateName":["top of funnel"],"description":"A stage in which the audience becomes aware of a problem, need, category or brand.","disambiguatingDescription":"Here “Awareness stage” means: A stage in which the audience becomes aware of a problem, need, category or brand.","url":"https://pitch.dog/startupwords/terms/awareness-stage/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}