{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.bait-and-switch","name":"Bait and switch","alternateName":["bait advertising"],"description":"Advertising an attractive offer that is unavailable or used to steer customers toward another offer.","disambiguatingDescription":"Here “Bait and switch” means: Advertising an attractive offer that is unavailable or used to steer customers toward another offer.","url":"https://pitch.dog/startupwords/terms/bait-and-switch/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}