{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.bottom-of-funnel","name":"Bottom of funnel","alternateName":["BOFU"],"description":"Late-stage decision and conversion activity near purchase.","disambiguatingDescription":"Here “Bottom of funnel” means: Late-stage decision and conversion activity near purchase.","url":"https://pitch.dog/startupwords/terms/bottom-of-funnel/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}