{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-architecture","name":"Brand architecture","alternateName":["brand portfolio architecture"],"description":"The system defining relationships among an organisation's corporate, product and service brands.","disambiguatingDescription":"Here “Brand architecture” means: The system defining relationships among an organisation's corporate, product and service brands.","url":"https://pitch.dog/startupwords/terms/brand-architecture/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}