{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-authenticity","name":"Brand authenticity","alternateName":["perceived authenticity"],"description":"Perceived alignment between a brand's claims, behaviour, history and values.","disambiguatingDescription":"Here “Brand authenticity” means: Perceived alignment between a brand's claims, behaviour, history and values.","url":"https://pitch.dog/startupwords/terms/brand-authenticity/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}