{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-coherence","name":"Brand coherence","alternateName":["coherent brand"],"description":"The extent to which different brand expressions feel meaningfully connected rather than merely identical.","disambiguatingDescription":"Here “Brand coherence” means: The extent to which different brand expressions feel meaningfully connected rather than merely identical.","url":"https://pitch.dog/startupwords/terms/brand-coherence/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}