{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-consideration","name":"Brand consideration","alternateName":["consideration"],"description":"The extent to which a brand is included among options a buyer might choose.","disambiguatingDescription":"Here “Brand consideration” means: The extent to which a brand is included among options a buyer might choose.","url":"https://pitch.dog/startupwords/terms/brand-consideration/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}