{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-consistency","name":"Brand consistency","alternateName":["consistency"],"description":"Coherence of brand behaviour and expression across time and touchpoints.","disambiguatingDescription":"Here “Brand consistency” means: Coherence of brand behaviour and expression across time and touchpoints.","url":"https://pitch.dog/startupwords/terms/brand-consistency/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}