{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-equity","name":"Brand equity","alternateName":["brand value"],"description":"The additional value associated with a recognised brand beyond an otherwise comparable unbranded offer.","disambiguatingDescription":"Here “Brand equity” means: The additional value associated with a recognised brand beyond an otherwise comparable unbranded offer.","url":"https://pitch.dog/startupwords/terms/brand-equity/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}