{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-essence","name":"Brand essence","alternateName":["brand core"],"description":"A compressed internal expression of the brand's core meaning or character.","disambiguatingDescription":"Here “Brand essence” means: A compressed internal expression of the brand's core meaning or character.","url":"https://pitch.dog/startupwords/terms/brand-essence/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}