{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-idea","name":"Brand idea","alternateName":["organising idea"],"description":"A unifying creative or strategic idea capable of guiding expression across touchpoints.","disambiguatingDescription":"Here “Brand idea” means: A unifying creative or strategic idea capable of guiding expression across touchpoints.","url":"https://pitch.dog/startupwords/terms/brand-idea/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}