{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-lift","name":"Brand lift","alternateName":["brand-lift study"],"description":"Measured change in brand outcomes attributed to a campaign or exposure under a study design.","disambiguatingDescription":"Here “Brand lift” means: Measured change in brand outcomes attributed to a campaign or exposure under a study design.","url":"https://pitch.dog/startupwords/terms/brand-lift/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}