{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-mission","name":"Brand mission","alternateName":["mission statement"],"description":"A statement of what the brand or organisation does, for whom and toward what outcome.","disambiguatingDescription":"Here “Brand mission” means: A statement of what the brand or organisation does, for whom and toward what outcome.","url":"https://pitch.dog/startupwords/terms/brand-mission/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}