{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-personality","name":"Brand personality","alternateName":["personality traits"],"description":"Human characteristics deliberately associated with a brand's behaviour and expression.","disambiguatingDescription":"Here “Brand personality” means: Human characteristics deliberately associated with a brand's behaviour and expression.","url":"https://pitch.dog/startupwords/terms/brand-personality/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}