{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-preference","name":"Brand preference","alternateName":["preference"],"description":"The degree to which a person favours a brand over alternatives.","disambiguatingDescription":"Here “Brand preference” means: The degree to which a person favours a brand over alternatives.","url":"https://pitch.dog/startupwords/terms/brand-preference/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}