{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-proposition","name":"Brand proposition","alternateName":["brand value proposition"],"description":"A concise articulation of what the brand offers and why it should matter.","disambiguatingDescription":"Here “Brand proposition” means: A concise articulation of what the brand offers and why it should matter.","url":"https://pitch.dog/startupwords/terms/brand-proposition/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}