{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-rationalisation","name":"Brand rationalisation","alternateName":["brand rationalization"],"description":"Reviewing and reducing brand complexity based on strategic value and cost.","disambiguatingDescription":"Here “Brand rationalisation” means: Reviewing and reducing brand complexity based on strategic value and cost.","url":"https://pitch.dog/startupwords/terms/brand-rationalisation/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}