{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-refresh","name":"Brand refresh","alternateName":["identity refresh"],"description":"A lighter update to brand expression that preserves more continuity than a full rebrand.","disambiguatingDescription":"Here “Brand refresh” means: A lighter update to brand expression that preserves more continuity than a full rebrand.","url":"https://pitch.dog/startupwords/terms/brand-refresh/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}