{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-strategy","name":"Brand strategy","alternateName":["brand plan"],"description":"The choices defining what a brand stands for, whom it serves and how it should be perceived.","disambiguatingDescription":"Here “Brand strategy” means: The choices defining what a brand stands for, whom it serves and how it should be perceived.","url":"https://pitch.dog/startupwords/terms/brand-strategy/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}