{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-stretch","name":"Brand stretch","alternateName":["stretch"],"description":"The degree to which a brand can credibly extend into a new offer or category.","disambiguatingDescription":"Here “Brand stretch” means: The degree to which a brand can credibly extend into a new offer or category.","url":"https://pitch.dog/startupwords/terms/brand-stretch/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}