{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.brand-vision","name":"Brand vision","alternateName":["vision statement"],"description":"A description of the future the brand or organisation aims to help create.","disambiguatingDescription":"Here “Brand vision” means: A description of the future the brand or organisation aims to help create.","url":"https://pitch.dog/startupwords/terms/brand-vision/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}