{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.buyer-persona","name":"Buyer persona","alternateName":["marketing persona","purchasing persona"],"description":"A representation of a typical buyer role, needs, concerns and behaviour.","disambiguatingDescription":"Here “Buyer persona” means: A representation of a typical buyer role, needs, concerns and behaviour.","url":"https://pitch.dog/startupwords/terms/buyer-persona/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}