{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.campaign-parameter","name":"Campaign parameter","alternateName":["UTM parameter"],"description":"A value attached to a link to identify marketing activity in analytics.","disambiguatingDescription":"Here “Campaign parameter” means: A value attached to a link to identify marketing activity in analytics.","url":"https://pitch.dog/startupwords/terms/campaign-parameter/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}