{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.cannibalisation","name":"Cannibalisation","alternateName":["cannibalization"],"description":"Sales or usage gained by one offer at the expense of another offer from the same organisation.","disambiguatingDescription":"Here “Cannibalisation” means: Sales or usage gained by one offer at the expense of another offer from the same organisation.","url":"https://pitch.dog/startupwords/terms/cannibalisation/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}