{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.category-extension","name":"Category extension","alternateName":["brand category extension"],"description":"Use of an existing brand to enter a substantially different category.","disambiguatingDescription":"Here “Category extension” means: Use of an existing brand to enter a substantially different category.","url":"https://pitch.dog/startupwords/terms/category-extension/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}