{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.comparative-advertising","name":"Comparative advertising","alternateName":["comparison advertising"],"description":"Advertising that compares an offer with identifiable or implied alternatives.","disambiguatingDescription":"Here “Comparative advertising” means: Advertising that compares an offer with identifiable or implied alternatives.","url":"https://pitch.dog/startupwords/terms/comparative-advertising/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}