{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.content-strategy","name":"Content strategy","alternateName":["editorial strategy"],"description":"The choices governing what content is made, for whom, why and how it is distributed.","disambiguatingDescription":"Here “Content strategy” means: The choices governing what content is made, for whom, why and how it is distributed.","url":"https://pitch.dog/startupwords/terms/content-strategy/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}