{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.corporate-narrative","name":"Corporate narrative","alternateName":["company story"],"description":"A coherent story connecting an organisation's identity, strategy, performance and future.","disambiguatingDescription":"Here “Corporate narrative” means: A coherent story connecting an organisation's identity, strategy, performance and future.","url":"https://pitch.dog/startupwords/terms/corporate-narrative/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}