{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.cost-per-lead","name":"Cost per lead","alternateName":["CPL"],"description":"Marketing cost divided by leads generated.","disambiguatingDescription":"Here “Cost per lead” means: Marketing cost divided by leads generated.","url":"https://pitch.dog/startupwords/terms/cost-per-lead/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}