{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.customer-based-brand-equity","name":"Customer-based brand equity","alternateName":["CBBE"],"description":"Brand value understood through customer awareness, associations, responses and loyalty.","disambiguatingDescription":"Here “Customer-based brand equity” means: Brand value understood through customer awareness, associations, responses and loyalty.","url":"https://pitch.dog/startupwords/terms/customer-based-brand-equity/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}