{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.customer-journey","name":"Customer journey","alternateName":["customer lifecycle","buyer journey"],"description":"The stages and interactions a customer experiences before, during and after purchase.","disambiguatingDescription":"Here “Customer journey” means: The stages and interactions a customer experiences before, during and after purchase.","url":"https://pitch.dog/startupwords/terms/customer-journey/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}