{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.dau-mau","name":"DAU/MAU","alternateName":["daily-to-monthly stickiness"],"description":"Daily active users divided by monthly active users, used as one indicator of frequency.","disambiguatingDescription":"Here “DAU/MAU” means: Daily active users divided by monthly active users, used as one indicator of frequency.","url":"https://pitch.dog/startupwords/terms/dau-mau/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}