{"@context":"https://schema.org","@type":"DefinedTerm","identifier":"marketing.demand-capture","name":"Demand capture","alternateName":["intent capture"],"description":"Activity designed to convert existing active demand into enquiries, leads or sales.","disambiguatingDescription":"Here “Demand capture” means: Activity designed to convert existing active demand into enquiries, leads or sales.","url":"https://pitch.dog/startupwords/terms/demand-capture/","inDefinedTermSet":"https://pitch.dog/startupwords/","edition_status":"research-preview","family_version":"0.18.0","machine_readable_notice":"Definitions are educational reference material. Context, jurisdiction and professional practice may change the correct interpretation."}